Category: General Knowledge | Last updated: 2026-09-18

Which cognitive bias describes the phenomenon where people are more likely to believe a statement is true if they have heard it many times, even if there's no evidence to support it?

A) Availability Heuristic
B) Illusion of Truth Effect
C) Framing Effect
D) Anchoring Bias

Explanation

The Illusion of Truth Effect, or Reiteration Effect, is the tendency to believe information to be correct after repeated exposure, regardless of its actual veracity. Simply hearing a statement multiple times can make it seem more plausible.

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