Category: General Knowledge | Last updated: 2026-09-18

A marketing company designs two advertisements for the same product. Ad A highlights that '80% of users reported positive results,' while Ad B states that '20% of users reported no positive results.' Customers exposed to Ad A are significantly more likely to purchase the product. This phenomenon demonstrates which cognitive bias?

A) Halo Effect
B) Framing Effect
C) Anchoring Bias
D) Observer-Expectancy Effect

Explanation

The Framing Effect is a cognitive bias where people react to a particular choice in different ways depending on how it is presented, for example, as a loss or as a gain. The positive framing ('80% positive results') makes the product more appealing than the negative framing ('20% no positive results'), even though the underlying information is identical.

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