📚 General Knowledge

A marketing company designs two advertisements for the same product. Ad A highlights that '80% of users reported positive results,' while Ad B states that '20% of users reported no positive results.' Customers exposed to Ad A are significantly more likely to purchase the product. This phenomenon demonstrates which cognitive bias?

A Halo Effect
B Framing Effect
C Anchoring Bias
D Observer-Expectancy Effect

✓ Correct Answer: Option B

The Framing Effect is a cognitive bias where people react to a particular choice in different ways depending on how it is presented, for example, as a loss or as a gain. The positive framing ('80% positive results') makes the product more appealing than the negative framing ('20% no positive results'), even though the underlying information is identical.

💡 Why is B) the correct answer?

The correct answer to the question "A marketing company designs two advertisements for the same product. Ad A highlights that '80% of users reported positive results,' while Ad B states that '20% of users reported no positive results.' Customers exposed to Ad A are significantly more likely to purchase the product. This phenomenon demonstrates which cognitive bias?" is Option B: Framing Effect.

The other options — A) Halo Effect, C) Anchoring Bias, D) Observer-Expectancy Effect — are incorrect for this General Knowledge question. As explained above: The Framing Effect is a cognitive bias where people react to a particular choice in different ways depending on how it is presented, for example, as a loss or as a gain. The positive framing ('80% po…

📚 About This General Knowledge Practice Question

This 3-level General Knowledge question from the World History topic is part of One Paper Preparation's free exam preparation library. Each question includes the correct answer and a detailed explanation to help you understand the underlying concept, not just memorize the answer.

How to use this page: Read the question above, consider all four options (A through D), then check the highlighted correct answer and explanation. For active timed practice, start a free General Knowledge practice test or use flashcards for spaced repetition review.

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